LOCAL ONLINE MARKETING

Local Online Marketing: What Is It and Is It Really For You? Local Online Marketing: What Is It and Is It Really For You?

Local Online Marketing, or Online Marketing for Small Business, is one of many marketing tools that is available... 

Local Online Marketing: David’s Giant-Killer Slingshot Local Online Marketing: David’s Giant-Killer Slingshot

Local Online Marketing is the new secret weapon for dominating your niche. It’s both accessible and affordable... 

LOCAL LEAD GENERATION

Local Lead Generation Should Be Automated To Work Consistently Local Lead Generation Should Be Automated To Work Consistently

Local Lead Generationonline is a potential gold mine for small business. Most local businesses simply don’t... 

Local Lead Generation Requires TLC To Close New Business Leads Local Lead Generation Requires TLC To Close New Business Leads

Local Lead Generation is the real lifeblood of most local businesses. While customer/client retention is crucial... 

BRANDING STRATEGY

Build Your Branding Strategy On A Foundation Of Brand Authority Build Your Branding Strategy On A Foundation Of Brand Authority

A Branding Strategy built on brand authority is a valuable investment. But why has Branding Authority been taking a major hit lately? Who can you really trust? What does it mean for marketers? Answering these questions with confidence is the foundation of any business’s ability to compete in the marketplace today, and will become increasingly critical... [Read more of this review]

Branding Strategy: How to Answer the “Big Why” Branding Strategy: How to Answer the “Big Why”

Branding strategy begins with a question. Why should a prospective buyer of your product or service select YOU rather than any of the other choices available?  Seldom is there the luxury of exclusivity any more.  A buying decision is really a competitive choice – us versus them – no second prize. Think of all the marketing dollars you invest to... [Read more of this review]

MOBILE MARKETING STRATEGY

A Mobile Marketing Strategy Is Too Often Absent FromLocal Marketing Plans A Mobile Marketing Strategy Is Too Often Absent FromLocal Marketing Plans

Mobile Marketing Strategy, like Social Media Marketing, is a mystery to many small businesses. It took a long... 

SOCIAL MEDIA MARKETING STRATEGY

Social Media Marketing Strategy: Why You Must Be In The Game Social Media Marketing Strategy: Why You Must Be In The Game

Social Media Marketing Strategy is foreign to many small businesses.  “Why should I be Tweeting, posting to... 

SMALL BUSINESS TOOLS

Small Business Tools: The Referral Marketing Makeover Small Business Tools: The Referral Marketing Makeover

Of all the Small Business Tools, Referral Marketing should be the foundation of every Local business. Period. In... 

FUTUREVISION

Local Lead Generation Gets More Challenging Every Year Local Lead Generation Gets More Challenging Every Year

Local Lead Generation is getting more and more challenging every year – for many reasons: 1.  Fragmentation...